Fan it

O canal de televisão americano NBC achou uma forma inovadora e divertida de marcar presença nas redes sociais, o Fan it, que ajuda a aumentar a fidelidade dos telespectadores.

Usando o Facebook, twitter, foursquare e Myspace, os usuários que promoverem, interagirem e debaterem sobre os programa de TV da emissora ganharão pontos que podem ser trocados por produtos da NBC, previews de shows, produtos virtuais, emblemas e entrada para eventos esportivos, incentivando assim que eles assistam a NBC.com.

Fan It could possibly serve as a precursor for redefining metrics around television viewing audiences. The television ratings system has remained relevantly unchanged since 1950. One company, Nielsen Media.

Research, has always been responsible for audience measurement and those measurements play a significant role in determining network advertising rates. Data from social networks could become an important new element in measuring audience engagement.

If done right, NBC’s initiative could move the industry towards officially recognizing the significance of social media.” Mashable

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